A 30-second spot during 2015 Super Bowl cost $4.5 million because those 30 seconds of words are proven to cause consumers to run out and buy that product. Impressionable minds learn disrespect even in sitcoms, violence and hate on tv, in video games and song lyrics. If you’re asking “Where did we go wrong?” when they see you glued to a monitor during your waking hours, phone, computer, iPad, tv, they learn to do the same. It less about telling them what not to do than it is about encouraging them to more fun and creative alternatives.