I received a “news” release that said  “Whatever you may believe, I know we are not alone in the Universe, and our space brothers and sisters who see us as their ancestors will be making ever increasing contact from now until 2012. I highly encourage you to view additional information about this on my website.  Folks, that’s more important than anything you will hear on the news.  It is the REAL news behind the news, especially if you resonate.”  I had so many emails about this that I put a notice in the upcoming October Horizons: OCT 14th UFO Encounter – Are They Coming? For everyone who’s written asking if I know about this, Yes, it’s a bookseller’s press release/marketing story for their latest product.   However, I do know that the ufo coverup is coming to an end, and it’s happening already as documents have been recently unclassified.  The Oct 14 date in the press release is to get mass consciousness asking for it on that date, to invite an event to fulfill the prophecy.  The story, while a good one, is part of the latest clever marketing formula in the world of booksellers.  But it’s also a great Intention Experiment for the author and publicist. For those of you who do NOT get dozens of press releases every day about new books as I do, I’m just saying: recognize what is a press release, recognize what is promoting a seller’s products, and know yourself well enough to discern whether the info is relevant and helpful before just passing it along as if it’s the truth.  I agree it’s not easy to break away from the other lemmings, and easier to just do what the media wants you to do.  It’s your choice.