A friend asked why I spend so much time on the magazine when it only pays for itself and doesn’t earn income, why don’t I spend 40 hours a week doing readings instead?  Wouldn’t I make a whole lot more money? True, my readings are the income but, the magazine – I’m in it for the outcome, not the income.  Plus I enjoy it so much, it’s like the story of the Chinese lettuce farmer who was known far and wide as a writer of exquisite poetry and the grower of poor, bitter lettuce.  “Why don’t you stop farming lettuce and spend all your time writing poetry?” he is asked time and again. “Because, ” the farmer says, “If I do not grow poor lettuce, then I cannot write beautiful poetry.”

Building momentum – do it for the income and do it for the outcome
The Horizons Magazine Mission Statement