A new publicist for a national speaker asked me to send an email blast about their event. Being in the business, I am at the receiving end of everyone’s promotional material. I see what the market gets flooded with, and I get feedback on what gets read. I replied I don’t send email blasts. They wanted to pay me for my email list. I don’t do that either. What I do, though, is have an in-print and online magazine the last 22 years where it costs you far less to list your event than I’d charge for an email blast or sharing my mailing list. Our rates are affordable because we’re in it for the outcome, not the income. Do I think by not sharing my list that I’m denying my peeps the opportunity to hear about the important new person, product or service? No, because each will attract exactly what they resonate with and will find each other with or without me.
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I’ve heard it all by now