Your market isn’t the people who sell what you sell

owl who's my marketIt’s interesting to see so many FB friends who now do life coaching, advertising their services to other people who all do the same thing. Your market is not the people who already aren’t buying your services, your market is someone who does not know about it.  On the self-help scene, it’s a common error to try to teach to the same group you learned with. Take what you’ve learned to people who don’t know about it, open their eyes. Don’t keep trying to sell to the same group that hasn’t gotten it the past 20 years. Discover who’s asking for what you have to offer.

 

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