If you’re among the many baby boomers and beyond who are noticing that the ads in the media and the shows on tv all are quickly becoming irrelevant for our age group, get used to it. In Retailers turn away from baby boomers, focus on younger customers, we are reminded that the purpose of marketing is to attract dollars, and so it’s only smart to use the shotgun approach and talk only to the audience who is spending.  Of course, that leaves out entire groups of consumers who can’t find what they want.  Not everyone is in business to provide a service or product to their fellow man; most are in it just to make a living.  Rather than complaining about this, because the older you get, the more prevalent it may become, realize there is great opportunity here. This leaves many opportunities for savvy entrepreneurs to fill several niche markets.  Clothing is just one of them.

I recall my whole life having to alter every pair of pants and skirt and dress I bought because I was so tall and long but narrow waisted and wide hipped.  I have girlfriends who are under 4’10”, weigh under 100 pounds and have shopped their entire lives in the children’s department.  I have friends who weigh 200-300 pounds+ who are just recently finding stylish business and fashion wear.  Some male friends have big, big bellies and have to have business shirts tailored, since they must buy to fit the belly, and tailor to fit the neck.

Many people have to hem every pair of pants they ever buy.  In my teens and 20’s, I lowered every hem and added length when I could.  By my 30’s, I was over it and just wore them as is.

So don’t complain when you hear someone lament the lack of — whatever.  Put your thinking cap on instead.  Think about how you might fill that need.

You might surprise yourself at what good ideas you get if you put your mind to it.

And might have found a new career in the process.

I’m just saying.

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