{"id":897,"date":"2008-12-31T18:53:09","date_gmt":"2008-12-31T23:53:09","guid":{"rendered":"http:\/\/horizonsmagazine.com\/blog\/?p=897"},"modified":"2021-12-04T15:04:59","modified_gmt":"2021-12-04T20:04:59","slug":"sorting-email-addresses-friends-and-advertisers-overlap-not-a-fan-of-the-hard-sell","status":"publish","type":"post","link":"https:\/\/horizonsmagazine.com\/blog\/sorting-email-addresses-friends-and-advertisers-overlap-not-a-fan-of-the-hard-sell\/","title":{"rendered":"Sorting email addresses, friends and advertisers overlap, not a fan of the hard sell"},"content":{"rendered":"<p>Saturday December 27, 2008<br \/>\nAnother beautiful, glorious day in subtropical\u00a0central Florida.\u00a0 Temperatures low in the 60\u2019s last night and high today should be near 80. \u00a0It dawned clear and sunny, typical Florida day &#8211; 320 days of the year anyway.\u00a0 I spent the morning sorting out my AOL address book and creating in it a new category for my advertisers.\u00a0 I just learned I could import them all into my newsletter database within minutes.\u00a0 Too cool!<!--more--><br \/>\nThere is a lot of overlap between advertisers and friends, so some people are on both lists.\u00a0 I never had an official mailing list, and the dozen mailouts I did in maybe ten years to solicit ads all went out through AOL.\u00a0 So when brothermine set up the Horizons newsletter for me and showed me\u00a0how it worked, new synapses began firing in my brain.\u00a0 I saw the other possibilities to make use of the mailing list.<\/p>\n<p>Each month I have to remind dozens of advertisers to get me their ad revisions in on time.\u00a0 I can use the PHP newsletter mailing list to do that.\u00a0 I can create a list for Existing Advertisers for the reminders.<\/p>\n<p>I have a long list I have been wanting to email to let them know the entire magazine is online now and to direct them to <a href=\"http:\/\/horizonsmagazine.com\" target=\"_blank\" rel=\"noopener\">http:\/\/horizonsmagazine.com<\/a> if they wanted to carry the magazine or advertise.\u00a0 I can create a list for Future Advertisers for them.<\/p>\n<p>Already there is a choice on the newsletters for the local drum circle event notifications also.\u00a0 They will get notices of whatever drum circles are upcoming locally.\u00a0 So I am seeing\u00a0 how useful it can be to have different mailing lists.<\/p>\n<p>I\u2019ve never been a fan of the hard sell.\u00a0 I don\u2019t go around asking friends if they want to advertise, because I would rather they not solicit me for business either, especially in social situations.\u00a0 If I go to a networking event, sure, I\u2019m fair game. \u00a0 There\u2019s a fine line between letting someone know what you are available for, and giving them an entire unsolicited sales pitch and putting them on the spot.<\/p>\n<p>That\u2019s what business cards are for, what brochures are for, what websites are for, that\u2019s what emails are for.\u00a0 It\u2019s far less intrusive to hand someone a business card that lists all your contact information on it, and easy for them to keep on hand.\u00a0 Even better if your card has a URL for a\u00a0website that tells all about who you are and what you are available for.\u00a0 If not, you should get a professionally designed brochure that includes your picture and all relevant info about you.\u00a0 You can hand it to new acquaintances with your card, telling them, \u201cThis is what I do, let me know if you are interested.\u201d\u00a0 And immediately stifle any sales talk.\u00a0 Don\u2019t put them on the spot.\u00a0 Of course, if they ask questions, you\u2019re in!\u00a0 Just don\u2019t take advantage, a little goes a long way.\u00a0 And no hype, pullease!<\/p>\n<p>I had to be in Sebastian around noonish, so I went to the Ruby Tuesday there for lunch.\u00a0 I love their salad bar.\u00a0 Fresh greens and chopped veggies,\u00a0I like a little balsamic dressing on my greens, and I like their pasta salad and apple salad and broccoli salad.\u00a0 I pick the ham out of the pasta salad, the nuts out of the apple salad, and the cheese out of the broccoli salad.<\/p>\n<p>As I drove along US1, alongside the Indian River, I could see a big sail telling me the windsurfers were out.\u00a0 There were half a dozen of them getting into the water.\u00a0\u00a0I pulled the car over and sat and watched them about an hour, it was very exciting to watch.\u00a0 Then into the office again to work some more.\u00a0 It was a nice break to the day.<\/p>\n<div id=\"s-share-buttons\" class=\"horizontal-w-c-circular s-share-w-c\"><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/horizonsmagazine.com\/blog\/sorting-email-addresses-friends-and-advertisers-overlap-not-a-fan-of-the-hard-sell\/\" target=\"_blank\" title=\"Share to Facebook\" class=\"s3-facebook hint--top\"><\/a><a href=\"http:\/\/twitter.com\/intent\/tweet?text=Sorting email addresses, friends and advertisers 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-897","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/horizonsmagazine.com\/blog\/wp-json\/wp\/v2\/posts\/897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizonsmagazine.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/horizonsmagazine.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/horizonsmagazine.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/horizonsmagazine.com\/blog\/wp-json\/wp\/v2\/comments?post=897"}],"version-history":[{"count":3,"href":"https:\/\/horizonsmagazine.com\/blog\/wp-json\/wp\/v2\/posts\/897\/revisions"}],"predecessor-version":[{"id":48983,"href":"https:\/\/horizonsmagazine.com\/blog\/wp-json\/wp\/v2\/posts\/897\/revisions\/48983"}],"wp:attachment":[{"href":"https:\/\/horizonsmagazine.com\/blog\/wp-json\/wp\/v2\/media?parent=897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/horizonsmagazine.com\/blog\/wp-json\/wp\/v2\/categories?post=897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizonsmagazine.com\/blog\/wp-json\/wp\/v2\/tags?post=897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}