A friend wanted some initial info on how to produce their own psychic fair. I emailed him:<\/p>\n
Where would the readers be placed?
\nHow many in each room?
\nDo they bring their own table and chairs?
\nHow much to charge for table space?<\/p>\n
First of all, a venue with walk in traffic is crucial. We used to do them at the Cocoa Beach Hilton during a holiday weekend, Labor Day or Memorial Day.<\/p>\n
What works best at a fair is usually short readings, say $20 for 14 minutes.\u00a0\u00a0\u00a0 <\/p>\n
TABLE AND 2 CHAIRS
\nReaders must have your own 36 x36 card table and your own chairs.<\/p>\n
CHIME OR QUIET TIMER
\nAt 14 minutes, someone can ring a chime, to give a minute to close the reading and seat the next person.\u00a0 No individual timers since readers sometimes bring those big loud oven timers that distract everyone else, 4 or 5 of those going off every 15 minutes would not be conducive to an optimum reading environment.<\/p>\n
TICKETS
\nYou should sell “tickets” at the door, $20 for 14 minutes.\u00a0 The sitter gets to take the ticket to the reader of their choice.\u00a0 You want to encourage everyone to try more than one reader. A sitter can get 4 readings from 4 different readers for just $80 – a real sampler’s bargain.<\/p>\n
READER SIGN-UP SHEET.
\nYou can have one master sign-up sheet for the readers\u00a0(see attached).\u00a0 If the reader follows the schedule, they can have 4 reading per hour = $80.\u00a0 Times seven hours = $560 is what a reader can make if they stay on schedule.<\/p>\n
Or they can take it easy and do just 3 readings per hour and take 15 minutes in between each = $60 per hour and take\u00a0an hour for lunch = $360.<\/p>\n
When I used to read at fairs, I’d do it straight thru, taking maybe 15 minutes for lunch, just long enough for some hot soup mid day.\u00a0 I like getting in the flow and staying there.<\/p>\n
Since a reader can make $360-$560 during the day, their table fee should be at least $100.\u00a0 They\u00a0get the added benefit of handing out their cards and flyers there, too.\u00a0 $100 is reasonable\u00a0since they stand to get repeated business.<\/p>\n
IMPORTANT: Are you allowed to put a stand up sign out front on US1 or AIA that says Psychic Fair Today – parking in back?<\/p>\n
If you don’t know, find out.<\/p>\n
SIGN:
\nIf you can have a sign, get one made.\u00a0 The words have to be at least a foot tall, the lettering at least 2 inches wide or more to be seen from almost a block away – plenty of time to slow down and turn.\u00a0 See sample below.\u00a0 Make\u00a0it say it on both sides.\u00a0 If the lettering is smaller than that, it’s wasted money.\u00a0 Remember the cars will be moving, so the lettering has to be twice as big as you think to see it from down the block.\u00a0 You’ve seen Garage Sale signs people make with markers and you can barely read them unless you’re sitting at a stop sign right next to them.\u00a0 Not what we want.<\/p>\n
EMAIL NOTICE OF FAIR:
\nEveryone involved needs to send an email to their contact people (and reading clients) to let them know there is a fair.\u00a0 The email needs to be created by me since we have one shot to tell everyone everything and a reader might just email her people and say “this is where I’ll be” which is not good advertising for a fair.\u00a0 The email needs to say who all will be there and doing what, giving a short summary of what they do, and giving directions.\u00a0 The email can also have a $5 off coupon in it, so anyone who comes and brings the email, the entire email showing their name so we know it’s not been duplicated.<\/p>\n
BUSINESS CARDS
\nEncourage readers to have business cards at their tables.<\/p>\n
Encourage them to decorate their table and their space in their unique way.<\/p>\n
Some bring big silk plants for privacy.<\/p>\n
ADVERTISING<\/p>\n
Of course we’ll advertise it in Horizons but it’s a good idea to also advertise it in whatever the\u00a0free community papers are: Hometown News, Thrifty Nickel.\u00a0 Also to put flyers up locally<\/p>\n