Designing a custom ad for someone is like treasure mapping

Eileen Jacobs vistaprint cardsI had the most fun this week designing new business cards for a friend. As I do for ads in the magazine, I give a few choices to decide between. A different image, different text placement, different font. What I like is not necessarily what someone else will like, so I give choices. For fun, I also posted the choices on Facebook and asked my FB friends which they preferred. I got some great feedback and we settled upon one of my favorites. I love this part of my job. Designing a custom ad for someone is like treasure mapping, it’s an exercise in creative visualization and pre-paving. Here is the final front and back design for the business cards. I love the image of the lotus, which appreciates the muck it is growing in as needed for growth, all the while rising above it. It was the perfect image for my friend. A galpal asked how I could make a profit if I spent hours making different choices of business cards and playing on Facebook all day with them.  I told her it’s not “how much am I going to make on this job?” it’s more like “how good can I make it feel while I’m in creation mode and technically on the clock?”  Because what I’m feeling in the moment is what I’m attracting for the next moment.  As a result of me making the playful posts on Facebook asking which choices my FBF liked, I attracted three new clients that I’ll create business cards for.  As a Facebook Special thru April, I’ll design your business card and order 100 two sided cards from Vistaprint for you for $100 total. That’s $30.99 to Vistaprint and $69.01 to me for design, layout and ordering, a $175 value. The cards will be mailed directly to you. Email me at horizonsmagazine@gmail.com with your text and artwork, or I can choose the images for you. You can Paypal payment to horizonsmagazine@gmail.com or I can take a credit card over the phone. I’d be thrilled to create one for you.